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The Compellio compass symbolises the thirst for adventure, the desire for the unknown & the passion for constant exploration and risk-taking.
The unjoined black & white sides of the compass pointer represent the semi-inclusive duality that manifests itself in the form of continuous companionships between seemingly opposing concepts like 0 and 1, art and science, abstraction and creation; they appear totally distinct but they naturally move together due to externally imposed forces.
Direction: 45° degrees; the best launch angle (resulting in the longest flight and farthest distance) as it perfectly splits the upward and forward forces.
This conceptualisation perfectly embodies Compellio's values of innovation, balance and effectiveness.